📁 Format: MS WORD | 🗂️ Chapters: 1-5 | 📄 Pages: 70 CHAPTER ONE INTRODUCTION 1.1 Background of the Study In recent years, consumer perception of sustainability has become a critical factor in shaping branding strategies across various industries. Sustainability,…

📁 Format: MS WORD | 🗂️ Chapters: 1-5 | 📄 Pages: 67 CHAPTER ONE INTRODUCTION 1.1 Background of the Study Social media has emerged as a dominant force in shaping consumer behavior and influencing purchasing decisions across the globe. Platforms…